17 June 2019
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ConSept Consulting Limited
United Kingdom

Tom Fiorina Minimize

Armed with a degree in journalism and an interest in science, Tom first worked in communications positions for a number of US hospitals of increasing size, culminating with the largest health system on the east coast. He next served as the editor of a Washington-based health policy journal for the country’s largest, managed-care physician groups. Working in Washington sparked an interest in international business and health policy, and he went on to earn an MBA in marketing.

The 1992 Common Market initiative of the European Community (now the European Union) seemed like an excellent time for a move to Europe to gain a greater understanding of global business. After a six-month stay in Brussels in the early 1990s as a stringer for McGraw Hill, writing about new European laws and regulations governing the approval and marketing of drugs and medical devices, he decided that the “Old World” was worthy of further exploring. He’s been living in Europe since then, other than three years during the late 1990s when he was inflicted with the Internet Gold Rush malady that drew thousands to California’s Silicon Valley. Although no richer, he left California with a better understanding on how the Internet was reshaping how we live, work and communicate.

Tom’s journalistic curiosity and writing abilities, combined with his MBA analytical skills, have served him well in his career. One of his first jobs in Europe was conducting a study for IMS Health on how information technology could be used to collect prescription drug data. As the product manager for Johnson & Johnson’s European diabetes division, he helped to launch and market the leading hand-held glucose meter in Europe.

He has also worked with Hill & Knowlton’s Euroscience division, where he created and edited external publications for several international companies, including special, single-theme magazines for targeted groups. One such magazine, To Life, which was dedicated to creating increased awareness among the public and medical professionals about the organ transplantation field, won an IABC Gold Quill Award for its writing and design.

Tom first worked with Richard Perkins, when Richard was Director of Barnett International’s European Consulting Services division. His work for Barnett included writing training materials and developing system-integration training programs.

Most recently Tom was Interactive Communications Manager for the largest Coca-Cola bottler in Europe, developing online and print communications messages to support branding and positioning of the company’s products in 28 countries. Besides managing the company's intranet to enhance internal communications and to promote collaboration, knowledge management and training, and best-practice sharing across functions and country operations, he was responsible for the corporate website and edited the company’s quarterly internal magazine.

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